South African pop sensation Tyla has unveiled the official music video for her latest single, “Bliss,” directed by the acclaimed Director X. Released on May 9, 2025, “Bliss” marks Tyla’s first solo single since her self-titled debut album and continues her signature blend of amapiano, pop, and R&B influences.
The visually arresting video features Tyla in a desert setting, showcasing dynamic choreography and sultry aesthetics. Clad in various striking outfits, she performs suspended from a rope in the sky and dances across the sand, culminating in a dramatic explosion behind her—a metaphor for breaking free into euphoria
“Bliss” itself is a steamy track that sways with an amapiano-inflected groove, celebrating the intoxicating joy of love. Tyla’s breathy vocals float over lush piano and log-drum beats, exuding warmth and intimacy.
The song was initially teased during her Coachella performance in April, building anticipation for its official release . To engage fans further, Tyla partnered with Erewhon to create a limited-edition “Bliss” smoothie, with proceeds supporting 18twenty8, an organization empowering young South African women through education and personal development.
While some fans praised the video’s striking imagery and choreography, others expressed mixed reactions, noting a disconnect between the visuals and the song’s tone .
