Interview: Hip-hop Artist Prodact Boi Talks Popular New Mixtape “Back To The Basics”
Interviews Music

Interview: Hip-hop Artist Prodact Boi Talks Popular New Mixtape “Back To The Basics”

Hip-hop artist Prodact Boi recently gained attention following the release of his popular new mix tape Back To The Basics. Including tracks like the slow-ride and bouncy “See Me”; the rapid-fire hit “Dope A$$”; and the funky sensation “SupriseMuthaFuka”, this mixtape has quickly put Prodact Boi on the industry’s must watch list. That is why Idols 2 Rivals was very excited for the opportunity to get an exclusive interview with the up-and-coming star. Talking about everything from his new mixtape, inspirations, and his O.G. style of hip-hop, Prodact Boi proves why he is one of the most exciting new names in the industry. Check out our exclusive interview with him below:

Idols 2 Rivals: What’s the meaning of your new track “SurpriseMuthaFuka”

Prodact Boi: This song is a kind of message to non-believers. They don’t really know who you are. It’s a kind of motivation. Do whatever you think is necessary. They say you can’t talk but it turns out you can sing. They say you have terrible handwriting, but the truth is you’re the new Picasso. That’s what I’m talking about.

I2R: Who inspired you to make music?

PB: It was the early 2000s, I remember days of that time, Air Force Ones, Timbs, baggy jeans, 2 Fast 2 Furious, Ludacris, Meth, Busta Rhymes. I was crazy about it as a kid. I was crazy about hip-hop culture. Then it turned into kid stuff. I remember, we went to the playground with my boys instead of sit in a classroom and started battling, there was a freestyle. It was fun. Everyone said that I was good at it. And I was like, “yeah, I’m good at it”. Then I thought, why not. So I began to make beats, then write lyrics to it. Little by little, it became my life’s work.

I2R: How would you describe the music that you typically create?

PB: Like The Rock says, “It’s about drive, It’s about power!”

I2R: What is your creative process like?

PS: It is diverse. It starts with an idea. It’s all about an idea. For example, when I make beats first I have sense in my head how a track should have sounded, then I chop samples that meet my idea. My every instrumental is not the result of spontaneous improvisation. I always have a melody in my head that I want to bring to life. As for the lyrics, it’s exactly the opposite. The genius lines come to you when you do not expect it. Everything depends on your inner state of the soul.

I2R: Who would you most like to collaborate with?

PB: I’d like to collaborate with Ludacris. Luda is the one that made me love hip-hop. His “Act a fool” recorded on a voice recorder, was the only song that my Motorola had enough memory for. He’s got the perfect voice, the special kind of charisma, the flow. He can rap on any track. So, yes, if I had a chance to collaborate with Ludacris, it would be amazing.

I2R: If you could go open a show for any artist, who would it be?

PB: I would like to open for Jay-Z. Mr. Carter is a legend. He has made an enormous contribution to development of hip-hop. So the opening act for Jay-Z, it would be an honor for me.

I2R: What is one message you would give to your fans?

PB: Never give up. Find your goal and go all the way. Do what your heart tells you. Don’t be a fool.

I2R: What would you be doing now if it weren’t for your music career?

PB: That’s a good question. Basically, I can do anything. However, it is one thing to have a daily routine but another to enjoy your work. I am a creative person, so anyway it would be associated with creativity. I love to do various projects. I like to create something new. Something that no one has ever seen before. I feel satisfied when I see a finished product.

I2R: How do you feel the Internet has impacted the music business?

PB: I think the Internet has globalized the music business. There is no need to sell your music out the trunk no more. Now even brothers from Zimbabwe can listen to my mixtape. This makes it easier, but at the same time more difficult. Now the music business is too competitive, anyone can make a statement.

I2R: Which famous musicians do you admire?

PB: Of course, it’s Ludacris. Also Ye. I don’t care what anybody says, Kanye is a genius. From the top beat maker to the top world icon. Legend. I also admire Black Thought. GOAT. Probably the best lyricist at the moment. His ten-minute freestyle is fire.

I2R: What is the best advice you’ve been given?

PB: Be your own person and don’t imitate others.

I2R: What’s next for you?

PB: The music video for the song “SurpriseMuthaFuka” and lots of great things.


For more content from Prodact Boi, follow him on social media: Twitter | Soundcloud