Sheeran explained, “We filmed this across USA (and a bit in Ipswich) whilst promoting the song this month. It was an amazing atmosphere wherever we went; I wanted to reflect that with the video.”
Musically, “Azizam” is a vibrant dance track infused with Persian musical influences. Collaborating with Swedish-Iranian producer Ilya Salmanzadeh, Sheeran incorporated traditional instruments such as the ghatam, daf, santoor, and lute, creating a unique fusion of sounds. Sheeran described the song as a departure from his previous work, stating, “Even though it’s completely different to anything that I’ve ever done before, Azizam feels familiar to me. I wanted to create a party atmosphere in a song, and Ilya Salmanzadeh, who I worked with on the track, helped bring that to life.”
Fans have responded enthusiastically to the release. One Reddit user commented, “This is a fun song. It’s very, very catchy!” Another fan noted, “I actually LOVE this; it’s very infectious.”
“Azizam” is available on all major streaming platforms, and the “Pink Heart Video” can be viewed on YouTube. As anticipation builds for the release of “Play,” “Azizam” offers a promising glimpse into the innovative direction Sheeran is exploring in his upcoming album.
